Last updated: Jan 2025
It is undeniable that the current global pandemic has affected each and every one of us mentally, physically, and emotionally. While all of us struggle with finding a way to cope with everything happening, you might have just found yours!
Modern-day technology has made it possible for each of us to indulge in our inner “shopaholic” in the safety and comfort of our own homes.
What seems to be a simple “swipe,” “browse,” or “add to cart” can easily brighten your mood, make you feel better, and even provide an easy way out of your unwanted feelings. “Retail Therapy” provides comfort and a sense of personal control, especially in times of uncertainty like the pandemic.
Just about everyone needs a little bit of “retail therapy” once in a while.
That is why this article is dedicated to broadening your perspective on the fashion industry and providing multiple local and international clothing brands that offer a variety of products from clothes to bags to jewelry and many more that might just bring out the shopaholic in you.
Guide to Top 10 Best Alternatives to Shein in Singapore
1. Zalora

It is no surprise that Zalora is on the top of our list. Featuring a collection of both international and local brands, Zalora is definitely one of Asia’s top Online Fashion Destinations.
Zalora features a wide array of clothing selections. Such selection caters to women, children, and men. It also has luxury collections, beauty, and lifestyle products.
Being located across Asia, specifically South East Asia, Zalora delivers fashion, style, and beauty to multiple countries through different websites. Zalora Singapore is the country’s local Zalora branch.
With a wide selection of secured payment methods, delivery providers, and a top-of-the-line security system, Zalora Singapore seeks to provide you with a comfortable and safe shopping experience.
Zalora Singapore also offers its new users with a S$20 Voucher, including the latest fashion news and product launches, when you subscribe to their newsletter.
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2. Be You Co.

As we progress into the 21st Century, we begin to rightfully empower and embrace all body types. In doing so, the creation, designing, and curation of enduring and fashionable garments for modern women arose.
Founded in 2019 by Jasmine and Phyllis, Be You Co. is a Singapore-based label specializing in plus-size clothing for women.
This local label focuses on manufacturing refined pieces of clothing that never compromise quality due to size.
Just as the label’s name suggests, Be You Co. also seeks to promote the embodiment of one’s individuality no matter what.
The brand aims to establish and show us that being ourselves and loving ourselves is beautiful and worthwhile.
Ready to celebrate beauty in all shapes and sizes? Check out Be You Co.
3. Plus Size SG

Are you a fan of fast shipping, or do you just simply hate online orders that take too long to arrive? Well, plus Size SG is the online shop for you!
The online shop observes a 3-day dispatching of orders policy, which means your package would come sooner than expected. Cool right?
Plus Size SG is a Singapore-based plus-sized clothing provider. Aside from showcasing plus-sized clothing for women, the online shop also features a “Plus Size Men’s Fashion” geared towards male audiences.
This redefines the meaning of beauty for all, providing a variety of fashionable options for men as well. There is no doubt that the wide array of clothing options that Plus Size SG offers can suit any occasion: casual, formal, or just comfortable clothes. You name it, and they’ve got it!
Read more: Where to Buy Plus Size Clothes in Singapore?
4. Haikini

The summer season may be over, but nothing can stop you from getting that Vitamin “Sea”.
Perfect for beach lovers, Haikini is a feminine-centered lifestyle brand dedicated to manufacturing budget-friendly swimwear that is not only fashionable and functional but sustainable as well.
Yes, you heard that right! Haikini is committed to providing its services to both people and the environment.
Haikini offers a wide selection of fashionable and functional swimwear that varies in design and color.
Aside from the wide variety of swimwear options, Haikini also offers comfortable hoodie sets, which are perfect for chilly nights and casual hangouts with friends.
Haikini also offers promo codes and an occasional sale, so what are you waiting for? Be part of the “SEAsterhood” and check out their website now!
You may like: These 10 activewear labels in Singapore for comfy workouts
5. Sui

Are you looking for clothes that are both fashionable and eco-friendly? Well, you are in the right place!
Sui, which means needle in Hindi, seeks to connect the threads of fashion with nature. Integrating Indian culture into their clothing, Sui is a fashion label based in India and Singapore that manufactures and produces garments with a “green heart”.
This meaning implies their nature-conscious principle, which means that their clothes are sustainable and environmentally friendly.
Sui exhibits a wide variety of clothing. Their garments vary in type, fabric, technique, and collections. Aligned with their “green heart” mission, Sui utilizes recycled material which they integrate into their garments to reduce waste.
They also support women’s empowerment and present multiple collections that are very compatible with the Singaporean climate.
Learn too: Popular Teenage Trends in Singapore for teen fashion and clothing
6. Baju Mama Vintage

Are you a vintage lover, or do you simply enjoy the calming aesthetics of vintage clothing? In that case, Baju Mama Vintage is the perfect store for you!
Where vintage meets a contemporary touch, Baju Mama Vintage is a Singapore-based fashion brand founded in 2016 dedicated to restoring old and vintage pieces to create fashionable apparel that maintains its own cultural history and vintage beauty accessible at a reasonable cost.
Their online website gives you the option to shop by type (bags, dresses, tops, and bottoms) or to shop by era (1950, 1960, 1970, 1980, and 1990).
Through Baju Mama Vintage, you may be able to travel in time with a simple click and swipe.
Browse through their antique brooches of the ’50s, disco-themed clothing from the ’60s, dresses from the ’70s, jewelry from the ’80s to the hip, and fashionable clothing of the ’90s.
7. By Invite Only

By Invite Only is a minimalistic jewelry-centric shop, they firmly believe that jewelry should not just be luxury items worn for “a little sparkle.”
They think that it can be a direct representation of ourselves and our personality. They offer a diverse selection of jewelry that can tie your whole look together on any occasion.
Whether you are on a date or just a casual lunch with friends, By Invite Only is the one for you!
They are also driven by their three guiding principles: safety, ethics, and commitment to sustainability.
By Invite Only ensures that all pieces are made without any toxic and harmful materials, making them safe for sensitive skin. Moreover, they ensure that customers of all ages are safe from skin irritation.
They are also driven ethically when it comes to human and labor rights. Lastly, By Invite Only is also commendable for its commitment to sustainability in packaging and shipping.
8. The Authority

This specific clothing line is geared towards male shoppers.
The authority revolves around a minimalistic themed fashion concept that seeks to provide unique and fashionable clothing choices for men. Showing them that the usual options aren’t the only options.
Along with their pursuit for individuality and self expression, The Authority is influenced by the current world, along with its arts, culture and design.
The Authority is a Singapore-based lifestyle outfit that does not only serve as a fashionable choice for men but also a great opportunity for aspiring designers.
Aside from being a clothing line, they are also in a constant search for local artists and designers with interesting, unique and contemporary ideas and concepts.
If you are an aspiring artist and designer or simply looking for fashionable garments to add to your wardrobe, either way, The Authority is the one for you!
9. Nana & Bird

Are you looking for simplistic yet fashionable garments? If so, then Nana & Bird is the perfect shop for you!
Established in 2010, Nana & Bird offers a sophisticated collection of international women’s and kid’s wear.
Dedicated to redefining fashion and style for modern women, Nana & Bird also features a “Look Book” wherein you may be able to browse the label’s most fashionable collections that are guaranteed towards the “Self-Assured You”.
Where comfort meets style, with Nana & Bird, you can shop for accessories and stylish clothes and bags.
Were you shopping for others? Not to worry, Nana & Bird have got you covered.
